Microsoft Vista - The Next Big Thing For Chip Manufacturers?

According to a story in the November 14, 2006 print edition of The Wall Street Journal, Asian memory chip manufacturers are betting big - perhaps too big - on Microsoft Vista being a big success early in 2007.

Since Microsoft Vista will require DRAM chips for best results, companies such as Hynix Semiconductor and ProMOS Technologies are gearing up for what they see as heavy early demand for PCs running Vista. An estimate posted by the Journal has DRAM sales rising from this year's $32.5 billion to $35.9 billion in 2007.

A VP of sales at ProMOS is quoted as saying "If Vista doesn't fly, all of us will be grounded." Sounds like that could be a pretty bumpy flight if consumers don't embrace Vista early and often, which they just might not do. I've spent some time in a local chain store listening to some employees pitching Vista capability to consumers looking at PCs, and the feeling I got was that they weren't that excited by Vista. More interestingly, as one consumer put it, she was going to wait "until Microsoft works all of the bugs out of it, since it's new."

You can insert your own joke there. :)

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Chris Bryant

CCIE #12933

chris@thebryantadvantage.com